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What a brand video costs in Utah, and what you get
By Mike Johnson · Photographer & videographer in Logan, Utah
The short answer
Most brand videos for small and mid-sized Utah businesses are built around one or more production days. With me, a full day of photo or video is $2,000, including planning, the shoot, editing and licensing. Smaller projects can be quoted by the half day or hour.
What drives the cost of a brand video?
Every video is different, but the price mostly comes down to a few things: how many shoot days you need, how many locations and people are involved, and how many finished videos you want at the end. A single 2-minute company overview is very different from a series of short social clips plus a long-form recruiting video.
Extras like aerial drone footage, on-screen graphics, music licensing and extra rounds of revisions can also add time.
What's included in a full production day?
A full day typically covers planning, filming interviews and b-roll at your location, and editing your footage into a finished video. Because I shoot both photo and video, one well-planned day can often cover website photos, social content and a video.
How to get the most from your budget
Plan ahead. A clear shot list and schedule means less time waiting and more usable footage. Batch content: film several short clips on the same day you film your main video. And think about where the video will live, whether that's your homepage, social media or a recruiting page, so it's edited for the right length and format.
Ready to plan your video?
Call, text or email with what you have in mind, and I'll send a clear quote. You can also see examples of past projects on my commercial page.
